In a press release this week, Summit Broadband announced a multi-year alliance with the Orlando Magic, making Summit the team’s official fiber internet provider.
The agreement grants Summit exclusivity as the Magic’s fiber partner and includes arena signage, radio integrations, and co-branded digital content aimed at promoting Summit’s high-speed fiber services throughout Central Florida.
The partnership is designed to tie Summit Broadband’s marketing and community outreach to the Magic fanbase, with plans for enhanced in-arena experiences, community activations, exclusive offers, and fan contests—delivered in part through in-stadium and digital touchpoints.
Summit Broadband’s CEO Kurt Van Wagenen described the arrangement as a “signature partnership” that will showcase the speed and reliability of the company’s fiber network while deepening local engagement with fans and residents.
The Magic noted Summit has served thousands of Florida homes and businesses for more than 30 years and framed the pact as aligned with the company’s “Summit Promise,” emphasizing a community-focused approach. J.T. McWalters, the team’s SVP of global partnerships, called the sponsorship a vehicle to strengthen regional engagement and expressed expectations for a long-term collaboration.
Overall, the deal positions Summit Broadband to deepen its footprint in Central Florida by connecting with a broad fanbase and expanding opportunities for community activations and promotional programs linked to Orlando Magic events.
