Truvista Fiber announced on Wednesday that Michelle Harvey has been appointed as the company’s vice president of marketing. The leadership change coincides with ongoing fiber deployments across South Carolina and Georgia and signals a renewed emphasis on brand strategy and customer engagement.
Jeff Auman, Truvista’s chief growth officer, described Harvey as bringing deep strategic expertise and a track record of employing innovative marketing, compelling brand storytelling, and customer-centric programs to fuel growth.
In her new role, Harvey will oversee brand strategy and all marketing channels, including digital and traditional media, public relations, customer communications, and market research, as the company continues its fiber expansion.
Harvey joins Truvista after a long career in marketing leadership within telecommunications and related sectors, bringing a history of guiding market positioning and channel strategies in competitive broadband markets.
Truvista positions itself as a regional provider of internet, voice, video and security services with a long-standing presence in the Carolinas and Georgia. The company notes that Harvey’s appointment aligns with its investments in fiber expansion, digital literacy initiatives, and community programs.
